Industries
An industry whose raw material is largely grown in the fields, is subject to more uncertainty every year about what can be expected once the seeds are planted, keeping the business on tenterhooks.
Hummingbird provides the much desired details, under ‘Planting Intention’ where one can anticipate what the farmers are planning to sow and in ‘Forecast’ one can examine the estimates on Yield & Prices. All of this will enhance the procurement planning efficiently
An industry which is deeply intermingled in the soil and constantly on the lookout to assess what the farmer is thinking and is eagerly seeking the extent of the metamorphosis of the Seed.
Hummingbird maps the entire life cycle of the crop. Modules such as ‘Input Consumption’, ‘Planting Intention’ & ‘Crop Health’, gives incisive, quantifiable reading on the transformation process, which, can strengthen the marketing plan for each season.
What is the Demand for Tractors in the upcoming quarters from the farmers? Which category is the farmer keen to explore? The industry, at all times, is awaiting to understand usage patterns & beyond.
Hummingbird incorporates multiple economic variables to build ‘Demand Forecasting’ that provides accurate state-level and category-wise (horsepower) numbers. ‘Input Consumption’ maps tractor usage and shows inter-category and inter-brand shifts, while also continuously measuring the Farm Income and revealing the purchasing power of farmers.
Be it a crop loan or loan for finished products, each season the lenders are always on the edge, to ascertain the repaying capabilities of all those engaged directly or indirectly in the agriculture sector.
Hummingbird measures the Farm income given its unique data collection process. We provide intrusive insights that act as early warning signals, giving heads up for the next quarters, on the various economic parameters which impact a lender.
The biggest challenge remains to find out the answers to two key questions: How much area is under a particular crop? What is the health of the crop? Inaccuracies of these answers continue to push the industry to seek cover for them!
Hummingbird pioneers the concept of bringing ‘Planting Intention’ which provides Intention of farmers to sow. ‘Area Under Crop’ monitors the shifts in cropping patterns, while ‘Crop Health’ indicates the impact on the output. All this is available at district-level and by each crop.
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